The Art of Dangling A Carrot

The undercover player format is quickly becoming a mainstay on the Mitchell Pehkle YouTube channel and for good reason too… This format racks up views! 600k, 500k, 1.6m, 1.1m, and the latest edition has gotten over 100k within the first 3 days!

Typically, long-form content on Mitch’s channel has nowhere near the reach of these videos, so what enables these in particular to be so successful? As with any YouTube content, success starts with the title and thumbnail.

Title & thumbnail

Why is this title and thumbnail so effective? It teases chaos and exposure, but leaves just enough mystery to make users click. Viewers are pulled in by curiosity and stick around for the payoffs: ankle breakers, highlight plays, and reactions from unsuspecting players.

What’s Next?

The undercover format isn’t going anywhere. The challenge now is keeping it fresh! Viewers love the surprise, slow build-up, and finally the reveal. The key will be dangling a new carrot each time with each new iteration. Whether it’s a twist in the format, a different setting, or a new personality to fool the crowd, we’ll be back with an even better video next time!